2012 – Are You Tech-Savvy Enough for the Newest Homebuyers?

Web Marketing Goes Beyond the Laptop

According to the latest market research from The Pew Research Center’s Internet & American Life Project, adults in the US are more and more dependent on their cell phones (especially smartphones), for the web browsing activities they used to perform on their laptops.

Consider the following statistics:

  • In 2011, 84% of adults have a cell phone
  • 1/3 of these are smartphone users
  • Smartphone users are highest in the 18-49 year old age bracket
  • Smartphone users are highest in the $75k+ household income range

Doesn’t this sound just like your target demographic? Gen Yers and baby boomers are overwhelmingly trending toward dependence on their mobile phones for their internet activity. That activity includes property searching!

Along with smart phones come a host of applications for just about any purpose under the sun. Some of the real estate specific apps that are leading the way are available from organizations and businesses such as Trulia, the National Association of REALTORS (NAR) and even locally-adapted customized apps from individual brokerages.

As we look at what the growing adoption of smart phones and mobile technology means for your business, it’s a good time to ask yourself a few key questions.

  1. Are all of your listings optimized for internet searching, which is a highly visual medium? Do you have professional quality photos, video tours and complete listing data included with every property?
  2. Is your individual website compatible with mobile browsers? For instance, sites developed with Flash may have difficulty displaying on certain smartphones.
  3. Have you adopted the use of text messaging for sending property data or for keeping in touch with your clients?
  4. Do you have a plan for keeping up-to-date on the most effective technological innovations?

Chances are that REALTORS are more likely to be able to answer “Yes” to these questions than professionals in other industries. In fact, according to the realestatemarketingblog.com:

“Although many may not believe it, the real estate industry is actually one of the most tech savvy industries around today.

If that’s you, great! You’ve got a great foundation to start out the new year. However, if you feel a twinge of hesitation about your mobile-readiness, educate yourself further or get the assistance you need to get those listings in front of your target home buyers.