By Harvey Sawler
That includes vital insights from the company's present executives and staff, final Canadian Beer: The Moosehead tale isn't just a desirable corporation historical past, but additionally a candid examine how a small New Brunswick enterprise continues to be aggressive in a tough worldwide industry. whereas different Canadian beer manufacturers some time past bought out to American and eu pursuits, Moosehead has remained fiercely autonomous. It hasn't been effortless: relations dynamics and monetary pressures will regularly pose a problem to the Moosehead model. And in an age the place a handful of foreign brewing giants keep watch over the beer enterprise, Moosehead's persevered luck isn t assured. yet less than the Olands relatives s decided and cautious management, the longer term at Moosehead turns out as vivid because it ever has. final Canadian Beer is the notable tale of a time-honoured enterprise, a fancy relations, and a liked beer.